Live Webcasting: The Process, Steps & Management

 The Basic Process:

The basic process is the same for all webcasts, other than differences in scale of the production:

1. Capture: Images and/or sound are captured with appropriate equipment. Anything from a single digital camcorder to multiple cameras and mixing desks.


2. Output: The output from this equipment is fed into a laptop or PC using appropriate interface hardware.

3. Encoding: Software on the PC turns that input into a format suitable for live streaming. Typically this would be Windows Media Encoder for Windows Media format.

4. Transmission: The encoded output is then transmitted via the PC’s internet connection to our streaming servers. The higher the speed of this internet connection, the higher the quality of the images we broadcast.

5. Broadcast: This single stream is received by our streaming servers and re-broadcast, in real time, to multiple viewers via a website link.

Watch a short video on the Live Webcasting Process


There are three steps to webcasting a live event and we work with you to ensure that all three are planned and perfectly managed to make your live event a resounding success…

Step 1: The Webcast

The webcast is what your viewers will see and the webcast will be the image of your message. Our live service is a full features webcast service combined with our operators who work to handle every detail and make sure your event is a success.

From our ability to launch from a single click right from your site to our advanced registration and reporting, we provide the very best live webcast service available. Click here for a brochure with detailed specifications and features

Step 2: Audio, Video & Staging

Your event will undoubtedly have microphones and a sound system tied into the house speaker system of your chosen venue. We can take that audio and feed it into our cameras to combine with the video we will shoot. This will enable us to webcast a full audio & video stream of your event.

As always, we will check with the venue of choice to see what audio systems and Internet connections they can provide as this is crucial to your webcast.

Step 3: Signal Acquisition

This is the critical point where we take the audio & video feeds, compress them on location in our mobile computer system, encode them and send the encoded feed to our broadcast system via the venue’s local connectivity. We provide all the encoding equipment and operator with all the hardware and software needed, so you don’t have to worry about missing any detail. Our event coordinator will work with your venue to make sure all connectivity requirements are met, prior to our arrival on site.


Reliability is Essential:

We deliver your event over the Internet using redundant servers and global content delivery networks to insure the highest degree of reliability. All of our live events are delivered over a global Content Delivery Network system or CDN. In addition, we run a back up network on all live events. Dual delivery networks on each live event help insure that we have a reliable and universally accessible webcast service.

Pre-Event Testing:

On site live events require testing so we will always arrive a day in advance to make sure everything is ready to go. And, prior to arrival, we will have coordinated all aspects of Audio-Visual requirements and connectivity with the venue management to make sure the situation is well in hand.


Our system is compatible with 99%+ of all computers, operating systems and browsers available today –  from Microsoft Vista & XP to Mac OSX and from Firefox to I.E. – our system delivers a stable & enjoyable viewer experience.

Archiving your Webcast Video:

Your event is being archived on the spot – while it is actually in progress! A convenient, archived file is made available to you for “On Demand” display on your website 24X7  following the event for anyone who may have missed the event.

Presenter-synchronized PowerPoint Slideshows:

Our customized system can also deliver fully synchronized PowerPoint slides to your webcast viewer that are 100% synchronized to the live presentation. The slides are displayed either next to the video so the viewer sees both at the same time or when the speaker makes reference to them.

Purchasing a Webcast:

It couldn’t be easier… either order one of our convenient, standard packages or call us and we will help you determine which would be the most effective solution for your needs.

See how Live Webcasts are being priced